For courses in Behavior Modification, Applied Behavior Analysis, Behavior Therapy, The Psychology of Learning. Written in a reader-friendly style that assumes no prior knowledge of behavior modification or psychology, this best-selling text provides a comprehensive, practical presentation of both the elementary principles of behavior modification and step-by-step "how-to" guidelines for their application. Students not only develop a fundamental grasp of basic principles, but learn how to apply them effectively to their everyday concerns--from helping children learn life's necessary skills to solving some of their own personal behavior problems.