According to Daniel Donahoo and Tania Andrusiak, the best thing we can do to equip our children for life in a world of advertising and media messages is help them develop critical thinking and a strong sense of who they are and what they believe in. In this book they show how children can be encouraged to understand and think critically about advertising for themselves.The book includes simple and practical ideas gleaned from hundreds of other parents, educators and psychologists who have effective ways to counter the manipulation of children by advertising and popular media.