This funny and insightful book is written by a professor of economics who wonders what it would be like to apply key economic principles to raising his own three gorgeous children. Can incentives and rewards help to get them to do things like sleep through the night, eat healthy meals, clean up their rooms, do their homework? Can economics help the smart, caring, welladjusted, high-achieving little person that we know is in there to emerge? From the birthing class to the birthday party and the parent-teacher interview, Joshua Gans tells stories about everyday issues and conundrums that will be familiar to all parents. His fresh insights and highly original questions will have parents everywhere nodding in agreement and chuckling to themselves. Parentonomics shows that bringing together the hard questions of economics with the chaos, mess and love that children inspire is a wonderful combination. Visit Joshua's blog