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Guerrilla Advertising:Unconventional Brand Communication
G & Dorrian,M. Lucas
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Description
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
Additional Information
| Authors | G & Dorrian,M. Lucas |
| ISBN | 9781856694704 |
| Binding | Paperback |
| Publisher | Laurence King Publishing |
| Dimensions | 300 x 230 x 17 |
| Page Count | 192 |
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